I’m Nicki
the Small Business Copywriter
As The Small Business Copywriter I offer digital copywriting services for small businesses, independents, start-ups and sole traders. This includes B2B, B2C and media work.
I offer a range of affordable copywriting services to suit your needs.
Great Copywriting
Solves Problems
I work with businesses to build a strong content foundation for business growth. What this means varies from business to business.
Growth might mean:
- Better sales,
- More visitors through the door,
- Improved reputation,
- Increased customer loyalty,
- Enhanced brand recognition,
- Something specific to you.
Working with me means a no-nonsense collaboration. I get to the core of how you and your business work and help unveil your vision for the future. This is the information needed to give your new content a goal. Filling a web page for the heck of it isn’t going to enhance your business.
Together we create content to express your goal-orientated message in a way that your target audience will understand, appreciate and that motivates them to take action.
Does Your Business Need:
✅ Consistency in your business communications.
✅ A tone of voice that is true to yourself and your brand.
✅ Jargon-free content that resonates with your target audience.
✅ Communications that enhance your reputation and encourage customer loyalty.
If you want to turn passive readers into loyal, paying customers get in touch for a no-obligation chat about your needs.
My Services
Copywriting
The stuff that sells. This is your advertising copy, your product descriptions and other business-related text.
Content Writing
The creative stuff. Content writing includes your blog posts, newsletters and articles.
Blogging
Regular blogging offers substantial SEO benefits, not to mention offering value to potential customers & service users.
Website Copy
My most popular service. Ask me about creating content for your website that is SEO-friendly and aimed at your target audience.
Editing
Already have content but need someone to tighten it, check for errors and make it flow better?
Rewrites
More in depth than editing, rewriting offers you the chance to have your existing content professionally rewritten.
Nicki Cawood
The Small Business Copywriter-er!
I am Nicki Cawood. I have been busy working with small businesses, sole traders and start-ups looking to send a clear and engaging message to their target audience since 2006.
I understand entrepreneurs and Small business owners
I am both. Those who know me in “real life” know that I am a fierce supporter of independent brands and small businesses as both a small business copywriter and as a consumer. This understanding, coupled with years of professional experience enables me to sell your company’s products and services with in an authentic and memorable way.