is about solving problems.
We’re all fed up of being sold to. More than anything we want someone to solve our problems, to answer our questions and to make our lives easier.
There’s a lot of noise out there. So many people pushing products and services. That includes your competitors. To stand out from the crowd your copy should catch attention because it is entertaining, engaging and useful. You want your target audience to read your words and be moved to action.
Whether we’re talking about your website copy, the blog posts that you share, the product descriptions for your eCommerce business or other copywriting; you need your words to tell a convincing, authentic and interesting story.
If you want to turn passive readers into loyal, paying customers, ask me how.
The stuff that sells. This is your advertising copy, your product descriptions and other business-related text.
The creative stuff. Content writing includes your blog posts, newsletters and articles.
Regular blogging offers substantial SEO benefits, not to mention offering value to potential customers & service users.
My most popular service. Ask me about creating content for your website that is SEO-friendly and aimed at your target audience.
Already have content but need someone to tighten it, check for errors and make it flow better?
More in depth than editing, rewriting offers you the chance to have your existing content professionally rewritten.
The Small Business Copywriter-er!
I am Nicki Cawood. I have been busy working with small businesses, sole traders and start-ups looking to send a clear and engaging message to their target audience since 2006.
I understand entrepreneurs and Small business owners
I am both. Those who know me in “real life” know that I am a fierce supporter of independent brands and small businesses as both a small business copywriter and as a consumer. This understanding, coupled with years of professional experience enables me to sell your company’s products and services with in an authentic and memorable way.