What Does a Copywriter Do?
30th July 2018

When asked what I do for a living, the term “freelance copywriter” makes people’s eye glaze over. They politely nod and occasionally some brave soul will ask what a copywriter actually does but other than that, I get blank stares.

So What Does a Copywriter Do

Words have the potential to sell products and services, change opinions and to inspire action. As an experienced copywriter, I  take command of words, shaping them into engaging website copy, blog posts, articles, product descriptions and more in order to help you achieve your goals.

That’s my party line. What I do is take away tasks that you really don’t have time to do, that aren’t really your forte yet are necessary for your business. As a copywriter, I am a megaphone, a billboard, a tastefully written article. I show your competitors and your target audience that you are an authority in your field and know what you’re talking about. I help you take your products and wow people with them.

As a copywriter, I work with your existing branding, with an agreed tone of voice and adhere to company values. New to all of this? I can help you identify what your business needs in terms of content and I don’t oversell myself. I won’t tell you that your perfectly good product descriptions need rewriting if they don’t. What I will do, however, is audit your current content and advise on improvements. If you need new content, I will work with you to ensure that you receive content that will help you succeed.

What does a copywriter do? We’re all different. We all have specialties, different levels of experience, and different interests. For example, I could write you a press release. I won’t. I could but I don’t like press release writing and in my opinion, certain types of writing require a passion for the work as well as expertise.

Clear on What a Copywriter Does?

I can’t speak for other copywriters but this North Yorkshire copywriter creates no-nonsense content at affordable prices and enjoys doing it. If you want to know more, visit the contact page to find out how. If not, I hope at least that you have a greater understanding of what copywriting is and how it may benefit a vast number of enterprises.


Nicki Cawood, Nicki Cawood Copywriter,
Nicki Cawood is The Small Business Copywriter.

Established in 2006, she has provided copywriting, editing, rewriting, blogging support and more to many many small businesses. 


  1. Kristy

    Love it you amazing and talented lady and super friend, its so you! Xxx

    • Nicki Cawood

      Thank you Kristy! It was a labour of love, with much chuntering and the odd curse word thrown in. Remind me of this the next time I decide to revamp my work website! x


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