Stories & Blogs
4 Creative Space Examples for Encouraging Creation
Sometimes I just like to write. Not for clients, not following a brief, not as The Small Business Copywriter. I just like to write. It’s somewhat cathartic. I might write something reflective like this. I might write something a little out there. I might write...
Update Your Website Content Effectively
Your website is your online business card. Your shop window. Your virtual billboard. It is the one part of the internet that you control. Wielding that power can feel pretty awesome. If you update your website content regularly and effectively your website will become...
Writing About Covid in 2021 – Cringeworthy or Useful
Is writing about Covid a good idea? I’m often asked this by clients and those in my network. There isn’t a hard yes or no answer to this. Let me tell you what I’ve told them. If you want to include content about the pandemic in your content plan ask yourself whether...
I Unfollowed Everyone on Twitter For 2021 – With Powerful Results
Before the New Year, I unfollowed everyone on Twitter. Everyone. Thousands of voices disappeared. It was a great feeling and I regret nothing. In a world where businesses are actively following others, often to gain followers themselves many have questioned my...
Debrief Your 2020 and Prepare Your Business For a Successful 2021
Glad to see the back of 2020? I am, and I’m not. I’ve learned a lot this year, met some amazing people and overcome challenges I never thought I’d face. The Covid shizzle has been a significant downer, to say the least. Now is the time of year to debrief your 2020 and...
Support Small Businesses and Independents
I'm trying to do at least one thing a day to support small businesses. I've been doing this for years but now more than ever it can be a great way to help small business owners out. For example, yesterday I made an order of some (fabulous) notebooks from an amazing...
Adapting To A Changing World
I did not see Covid-19 coming. Even in the early days, with the first reports, I couldn’t imagine life being quite like it is now. Writing this we are entering our third week of lockdown. As a mother and a freelance Copywriter, I’ve had to embrace adapting to a...
Evernote as a Freelance Tool
Disclosure: Some of the links below are affiliate links. This means that, at zero cost to you, I will earn an affiliate commission if you click through the link and finalise a purchase. There are so many tools for freelancers out there and no one tool is perfect. I've...
National Coworking Day
Today is National Coworking Day. I don't have any flags to wave, sadly. I thought instead I would write about my experience of coworking and it's benefits. If it isn't something that you've tried, now could be the time! National Coworking Day: The Main Event National...
What Does a Copywriter Do?
When asked what I do for a living, the term "freelance copywriter" makes people's eye glaze over. They politely nod and occasionally some brave soul will ask what a copywriter actually does but other than that, I get blank stares. So What Does a Copywriter Do Words...
Susan Cain: International Women’s Day
Today, March 8th 2018, is International Women's Day and I've chosen to talk about Susan Cain. A day where the successes, the strengths, the innovative thinking, the scientific achievements (and so much more) of women are celebrated. Whether you are applauded today for...
LinkedIn Privacy: A Cautionary Tale
We all know that LinkedIn privacy isn't something that should be taken for granted, Or do we? I'm going to tell you a little true story about my friend's recent and somewhat mortifying brush with LinkedIn. My friend, shall we call him Boris for the purposes of...