I always have to check myself when talking about pricing. Writing “I’m cheap” doesn’t always convey the correct message. I am affordable. How do I know I’m affordable? I know because my clients tell me that I am. They also tell me that I’m “worth my weight in gold” however be assured, I don’t base my rates on that.
Experts tell us to put solid prices on our websites. “No-one will buy from you if they don’t know what you cost“. I disagree. Anyone serious about turning their business around or finishing that all-important project is able and will be happy to send a quick email asking for a no-obligation quote.
Why don’t I have prices on my website? I don’t have a price list because I don’t offer static pricing, I offer bespoke pricing.
I refuse to pay for services I don’t want or need and so should you. When I put together a quote for a client I do it based on the actual work they need doing rather than making them pay for a package that includes pricing for work that they do not. Your business has individual needs which is why I offer individual pricing options. I don’t pluck numbers out of the air though, I craft a quote with Return On Investment (ROI) in mind, amongst other key factors.