Nicki Cawood
Copywriter and Content Writer
No nonsense copywriting and content writing for UK businesses.
From website content that converts to blog posts that engage and educate.
Great Copywriting
Solves Problems
working with me is an absolute joy
It says so in my Google reviews…
Since 2006 I’ve helped countless businesses grow sustainably. How? With authentic, entertaining, educational and appealing copywriting and content writing services.
I favour a no-nonsense, straightforward approach to creative copy. Working with me is easy, enjoyable and I get the job done. Just like the content I write.
be a problem solver, not a headache causer
Your target audience doesn’t have the stomach for the hard sell. Quite frankly, neither do I.
Want more sales, more visitors, to help more people? Empathy, understanding, education and explaining the benefits you offer is the way to go.
Nifty copywriting skills help drive home your message too…..
My Services
Copywriting
The stuff that sells. This is your advertising copy, your product descriptions and other business-related text.
Content Writing
The creative stuff. Content writing includes your blog posts, newsletters and articles.
Blogging
Regular blogging offers substantial SEO benefits, not to mention offering value to potential customers & service users.
Website Copy
My most popular service. Ask me about creating content for your website that is SEO-friendly and aimed at your target audience.
Editing
Already have content but need someone to tighten it, check for errors and make it flow better?
Rewrites
More in depth than editing, rewriting offers you the chance to have your existing content professionally rewritten.
copywriting and content writing
for businesses ready to grow
I work with businesses to build a strong content foundation for business growth. What this means varies from business to business.
Growth might mean:
- Better sales,
- More visitors through the door,
- Improved reputation,
- Increased customer loyalty,
- Enhanced brand recognition,
- Something specific to you.
Working with me means a no-nonsense collaboration. I get to the core of how you and your business work and help unveil your vision for the future. This is the information needed to give your new content a goal. Filling a web page for the heck of it isn’t going to enhance your business.
Together we create content to express your goal-orientated message in a way that your target audience will understand, appreciate and that motivates them to take action.
Does Your Business Need:
✅ Consistency in your business communications.
✅ A tone of voice that is true to yourself and your brand.
✅ Jargon-free content that resonates with your target audience.
✅ Communications that enhance your reputation and encourage customer loyalty.
If you want to turn passive readers into loyal, paying customers get in touch for a no-obligation chat about your needs.
i am good business charter accredited
“We recognise, champion and encourage responsible business behaviour for the benefit of people and planet.” – The Good Business Charter.
Being an accredited member of the GBC offers recognition that I adhere to responsible business practices. This includes (but is not limited to):
- A commitment to equality, inclusion and diversity.
- Fair pricing and a commitment to my customers.
- I pay all appropriate taxes and pay my invoices promptly.
- I take environmental responsibility and am working towards reducing my impact.
The Good Business Charter accreditation is something I value highly and am proud of. This accreditation shows that I run a “good” business.